Most business people advertise and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNl is like having up to 40 salespeople marketing your product or service every day.
GOOD REFERRALS
Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.
WORD OF MOUTH
Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. By comparison, getting referrals through a one day 4x4 display ad costs an average of $1,568.00, based on another a survey published in The World's Best Known Marketing Secret. Based on a survey conducted by Dr. Ivan R. Misner, each member of BNI passes an average of over $15,660 worth of potential business to other members in one years' time.
